We look forward to welcoming you on our factory tour once again from 19 July 2021. Masks must be worn at all times in accordance with the rules issued by the Federal Office of Public Health (FOPH).

A fascinating journey of discovery

The recipe may remain a secret of the foun-ding family, but, in our factory, you can still find out (almost) everything you ever wanted to know about Appenzeller Alpenbitter and its special blend of 42 herbs.

Besichtigung Appenzeller Alpenbitter 01

Museum and film

While we do keep our secrets well hidden, we really love to tell you about everything else, and visitors to our museum will learn about the fascinating history and production of Appenzeller Alpenbitter – with a film and nostalgic posters and appliances.

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Besichtigung Appenzeller Alpenbitter 02

Production and storage

The exact way in which the 42 herbs are combined remains a secret. But what we will tell you is that they are placed in various combinations in a mixture of alcohol and water (maceration), blended to create Appenzeller Alpenbitter and stored in large stainless-steel tanks.

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Besichtigung Appenzeller Alpenbitter 03

The herb room

Get to know the 42 herbs of Appenzeller Alpenbitter with all of your senses. In our herb display room, guests can inspect, sniff and even handle the herbs – and puzzle over how they are processed into Appenzeller Alpenbitter.

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Besichtigung Appenzeller Alpenbitter 04


After being stored in stainless-steel tanks, Appenzeller Alpenbitter is filled into the characteristic bottles. No matter where in the world it is enjoyed, it is produced and bottled here in Appenzell.

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Besichtigung Appenzeller Alpenbitter 05


The climax of the tour is the tasting session, during which visitors can form their own opinion about the taste. Souvenirs are also available for anyone who is interested.

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Our tour guide team looks forward to hearing from you, your interest and your questions.

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Factory tour

Groups with prior appointment

(German, French, English)

At any time, throughout the year, for groups of 10 or more people; duration: approximately 1.5 hours

Please call us on +41 71 788 37 88 or send an e-mail to info@appenzeller.com to make a reservation.

Without prior appointment


Throughout the year every Wednesday at 10 a.m., duration: approximately 1.5 hours

Appenzeller Shop

Our shop has everything an Alpenbitter-lover could possibly want, from the sweet truffles and sticks to the classic Appenzeller Alpenbitter bottle.

Opening hours shop

Monday to Friday:
8 a.m. to 11.30 a.m. and 1.30 p.m. to 5 p.m.