A fascinating journey of discovery

While we do keep our secrets well hidden, we really love to tell you about everything else, and visitors to our museum will learn about the fascinating history and production of Appenzeller Alpenbitter – with a film and nostalgic posters and appliances.

The exact way in which the 42 herbs are combined remains a secret. But what we will tell you is that they are placed in various combinations in a mixture of alcohol and water (maceration), blended to create Appenzeller Alpenbitter and stored in large stainless-steel tanks.

Get to know the 42 herbs of Appenzeller Alpenbitter with all of your senses. In our herb display room, guests can inspect, sniff and even handle the herbs – and puzzle over how they are processed into Appenzeller Alpenbitter.

After being stored in stainless-steel tanks, Appenzeller Alpenbitter is filled into the characteristic bottles. No matter where in the world it is enjoyed, it is produced and bottled here in Appenzell.

The climax of the tour is the tasting session, during which visitors can form their own opinion about the taste. Souvenirs are also available for anyone who is interested.

Our tour guide team looks forward to hearing from you, your interest and your questions.